Why you need the current analysis of site content
The most important thing in the internal optimization of the siteis its text content, so the analysis of site content is a central event in the series of all the activities that are necessary during the search engine optimization of each website. From the point of view of the global Internet, the value of each resource is determined by what constitutes its content. Analysis of the site from its content can only give a current assessment of the state of the site, because over time, the content, like any other information on the Web, ceases to be relevant, i.e. is getting older.
How is the text of the site analyzed? In fact, the analysis procedure is quite simple, but the difficulty lies in how it needs to be changed in order to achieve the desired result. In other words, you can always determine the current status point, rank, etc. of each site, but you can never guess what effect this or that optimization action will have. Thus, only taking pictures and checking the result obtained with what was supposed during the previous optimization phase, one can understand how right the direction of optimization was chosen after the current analysis of the site content was carried out.
Any professional optimizer will confirm,that only by a few iterations it is possible to verify the direction that can be considered optimal from the point of view of the chosen strategy. That's why search engine optimization takes so much time (from several months to several years), and the current analysis of site content is one of its cornerstones.
The next feature that analysis hassite content, it is impossible to directly "clean". That is, any content can be deleted from the site without problems, but often it should not be done - it will be much more reasonable to change it, rewrite it, add it, etc. One of the most common "diseases" of many sites is connected with this: when the content is edited, updated (this is especially true for news), then very often the transfer of the page to the archive or its simple loss leads to a "broken link". This means that the previously saved links to such pages become a problem for the site and the search engines "fine" the sites for links to nowhere.
Another result of the current content analysisis the updating of already existing content, i.e. content, where possible. This is done in those cases when, on the one hand, you can not change the link from the outside, and on the other - the content does not meet the requirements of SEO or it simply needs to be edited for some other reasons. In a well-balanced content, each keyword found on the site page enhances the relevance and citation of the entire resource. This is influenced not only by the fact that the text content remains original in terms of search engines and interesting for site visitors, but also the frequency of the site's working keywords. As you can see from all the above, the analysis of the text part of any site can "tell" about many problems and "bottlenecks". Moreover, it is recommended that such an analysis be carried out at regular intervals in order to be able to continuously monitor the quality of the content of the site and its relevance.